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Welcome to our Blog. Your one stop shop to keep up to date with all the latest goings on!!

It seems to be an ever increasing image of our High Streets, where ‘closing down’, ‘liquidation sale’ or ‘store closing’ signage still remains in an empty shell of a shop front.  The signage remains but there is no activity. 

This in a way has parallels with the many social media accounts we all view each week where the profile remains, but again, no activity.

 

Twitter Advertising has just stepped up a level. Seriously. True, Twitter’s quarterly results haven’t been exciting, more disappointing, but the release of their new TwitterAds certainly shows that the Social Media Network still has what it takes, but more importantly what Brands need. This new addition was originally tested by a number of selected brands earlier in the year ...

How do we all make decisions? Intuition? Gut feel? Would you really make decisions which affect your business purely based on guesswork? No, of course you wouldn’t. You would look at captured data and reports which help to drive your business. Surprisingly though, many businesses don’t gather the facts or relevant data surrounding their social media marketing, and all because ...

The UK has left the building! #Brexit now becomes #Brexited! The United Kingdom has voted to leave.  It’s now inevitable that we are due to feel some kind of economic turmoil (never mind political chaos), even if that is only a short-term pain, after the democratic decision to divorce ourselves from our European partners.  With both the ‘Exit’ and ‘Remain’ campaigns failing to ...

It is estimated that nearly a third of all small businesses in The States don’t have sufficient business credit history necessary for money lenders to evaluate whether they are creditworthy. As such lenders have been looking at alternative ways, using alternative data to determine whether they lend to a business which has no established credit history. Credit companies have re ...

STOP! LOOK! LISTEN! – What Your Social Media Strategy Could Be Missing There are several components in building yourself a social media strategy, some of which we are more than familiar with.  In fact most of us could be guilty of placing too much emphasis on our content creation.  Yes, it is without doubt an important ingredient in using social media and many of us still rega ...

Sometimes we don’t always get the right advice from Social Media experts.  In fact some of what these gurus offer I’d probably class as a bit of a pork pie.  Maybe it’s not intentional; maybe just incompetence. 

We've put together three common misconceptions often fuelled by the mouths of Social Media experts...

 

Okay, I’m going to get this out of the way right now… “Engagement is the most important element of your social media!!!! You should be using social media to chat, discuss and network.”

Now I’ve said that, there’s a “however” coming…

 

It’s supposed to be easy. Well, it sounds like it should be.  You just start putting a few posts out on Instagram, a couple on Facebook each week and maybe three or four tweets each day.  How difficult is that?!?!  So simple you could give responsibility to your new apprentice.  A few weeks and there’ll be traffic speeding along to your website.

Being able to show return on investment for your social media  is probably more difficult than you think .... at least it is in monetary terms. Many of the bean counters will probably disagree, but return on investment on social media is not always something which can be shown by simply using a pound sign.   Gaining value from social media isn’t going to be the same at every ...

Excelsier

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Excelsier's clever and inventive use of the various social media platforms available coupled with their knowledge and insight make them an invaluable business connection.

Ross Lowe, Ross Lowe Copywriting, Derby

Excelsier's knowledge in not only the obvious social media platforms out there but also those little hidden gems is second to none.

Brian Milman-Hurst, MD at VOX Digital, Tamworth
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