page contents

Skip to the content

Social media can be one of the best ways you can market your business.  It’s becoming ever more widely used, which makes it a powerful, but also an engaging and affordable tool.

When used correctly, social media can be the most effective and worthwhile tool in your marketing arsenal.



Used well, you can build strong connections with prospective clients. Get it wrong and there is high probability you may have wasted your time. And that is why it is so important to plan before you act and then review your actions and results.

To benefit from social media, you need to clear on three key things:

  • What are you striving to achieve
  • Who are your customers
  • What is your competition and what are they doing


Once you have established these key points you are heading in the right direction in building a clear strategy. Quite often marketers make the mistake of jumping straight into social media without having any clarity and a half decent plan.

We believe that a solid social media strategy is built upon:

  • Understanding your goals
  • Setting measurable objectives
  • Being clear on your how you imagine your customer profiles
  • Checking out the competition
  • Choosing your social media channels (carefully)
  • Building yourself a content plan
  • Using Analytics to track progress
  • And finally review, review, review


If you would like to speak with a consultant about building a social media strategy for your business, then get in touch.


11 Norman Road
DE13 9J


Email.[email protected]

Telephone: 07842 076838

Excelsier's clever and inventive use of the various social media platforms available coupled with their knowledge and insight make them an invaluable business connection.

Ross Lowe, Ross Lowe Copywriting, Derby

Excelsier's knowledge in not only the obvious social media platforms out there but also those little hidden gems is second to none.

Brian Milman-Hurst, MD at VOX Digital, Tamworth
Find us on Google+